Reshaping form and space
Rebranding | Website Design | Lead Generation | Google Ads
Form & Space is a renowned and respected architecture and interior design firm with over 30 years of experience in delivering excellence. However, the brand needed a refreshed identity and approach to align and engage with the sensibilities of a
new-age audience.
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Shifting Audience Perceptions: New-age customers were not resonating with Form & Space’s existing visual identity, disconnected from contemporary design sensibilities.
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Generating More Leads: The firm needed to expand its reach beyond its inner circle and attract a broader and more relevant audience from diverse segments.
Challenges
Solutions
A strategic brand transformation through logo and website redesign, and targeted Google Ads campaigns.
1. Rebranding :
A complete overhaul of the brand’s visual identity, focusing on clean, modern design elements to reflect Form & Space’s expertise and contemporary appeal.
2. Website Redesign :
Created an elegant, user-centric website that showcases Form & Space's portfolio with striking visual impact.
3. Google Ads Campaign :
Strategically defined distinct client personas and created tailored ad communication to resonate with a diverse audience.
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Connoisseurs: Highly design-sensitive individuals seeking bespoke interiors.
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Globetrotters: Travelers inspired by international aesthetics.
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Researchers: Practical customers prioritizing functionality over form
Results
Lead Generation: Google Ads delivered a substantial increase in qualified leads and a 25% boost in conversions.